![]() ![]() Hong Kong is a good place to test new products and new designs. Choi believes that the new design is the key to attract new clients and maintain old clients, as they not only pay attention to the functions of the electric appliances but also take styles into consideration. The company launches 20 to 30 new designs each year. The company has a powerful R & D department with tens of staff and a number of European experts were employed from France to help to conceive new designs. That’s why Goodway costs tens of millions of HK dollars to develop new products. The enterprise should lay more emphasis in brand promotion and maintenance and attract new clients by launching new creative products. He points out that there would be more disadvantages than advantages if an enterprise chose to strive for market share by decreasing the price. He says that “Adding value to the brand is just as investing the future, as reward will far beyond our expectation today.” And so will the support and trust of the clients. At the same time, we also have to create new designs and manufacturing technologies and control cost effectively.”If carried out properly, unique image of the product and service will come with the brand building. He says “To build powerful and characteristic brand, we have to carry out long-term advertising plans and assure outstanding product quality and after service. Though the brand strategy of Goodway is quite effective, he regards the brand building as “an extremely risky game”. Choi attribute this success to the first class quality and design. Goodway has recently been awarded as the top 10 brands in Hong Kong. Steam iron and electric kettle are the two core products of the company which are especially popular. The company now has more than 2500 employers and produces about 80 kinds of household electrical appliances, from barbecue grillers to vacuum cleaners, everything is just available. Choi is the founder and chairman of Goodway Electrical Enterprise Ltd. There were more and more orders and the affiliated company manufacturing travel use irons soon became a global enterprise with great value.įolding iron was the first product which still sells well today with about 10 million Goodway irons of different models and several million of irons with famous European and American brands.ĭr. Choi began to produce small electric iron for travel use and successfully found an English importer. Later he set up his own electronic processing factory. Choi was an electrical engineering major and applied his study during the wireless and electricity work as early as the 60s. The time can vary based on the iron’s heat setting.Įmpty the water from the steam iron’s water reservoir if the iron leaves brown streaks on your clothes.Dr. Wait a few seconds between each press of the steam button to ensure each steam request produces steam. ![]() Pressing the steam button on the iron’s handle repeatedly can also cause water to drip from the iron. Increase the iron’s temperature to ensure it produces enough heat to create steam.Īttempting to use the iron before it reaches the desired temperature can also cause water to drip from the iron. Using tap water and the correct temperature setting avoids damage in the future.Ĭheck the temperature dial on your steam iron if water drips from the steam openings along the iron’s bottom. Performing some minor maintenance repairs on the steam iron allows it to return to normal operation. Since you rely on a steam iron to remove the wrinkles from your clothes, it is frustrating when the iron stops working properly, especially when it begins to damage fabrics. Steam irons do not have many moving parts, so when something goes wrong it usually stems from poor maintenance and failure to use the proper setting. ![]()
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